Hannah Draper | Graphic Designer

The AA Hospitality Awards 2011

IDENTITY | PRINT | WEBSITE

Brief

The AA recognises the success of high-achieving establishments and individuals every year at The AA Hospitality awards.

The brief was to re-vamp their existing awards branding and develop a visual theme. The new branding was to be applied across various literature and display material at the event. A content managed website was required to provide a streamlined approach to administrative processes.

Solution

The distinctive theme assets and identity is representative of the glitz and glamour the award ceremony brings to the industry. Used together throughout the communications material, ensures the awards are instantly recognisable and is suggestive of the exciting atmosphere to be experienced at the event.

Links

Click here or on the screen
to view the website.

Credit

Designed at Visual Assets.

Becky & Lukes Wedding

WEDDING STATIONERY

Brief

Design and production of a stationery set for their winter wedding.

Solution

Metallic stocks, hand finished crystal embellishment and elegant, simple typography, provides a beautiful, sophisticated solution, unique to only them and their special day.

Loseley Park

WEB design

Brief

Loseley Park is a stately home, sought after for civil weddings, corporate events, and set locations for filming.

The brief was to refresh their existing website. The client expressed the desire to promote the stately home as an exceptional piece of English heritage whilst portraying a premium and elegant look and feel.

Solution

The solution is sophisticated, elegant and truly English though the use of a heritage palette, carefully chosen imagery and a combination of typefaces that is suggestive of both the old and new.

Large imagery is used, as a means to instantly promote the use of the house and surrounding grounds. A coloured crest wallpaper clearly distinguishes the various sections within the website for ease of navigation, whilst portraying that strong feeling of English heritage.

Links

Click here or on the screen
to view the website.

Credit

Designed at Visual Assets.

ReEnergise Renewables

IDENTITY | PRINT | WEBSITE

Brief

ReEnergise Renewables provide impartial advice to homeowners on how renewable energy can improve efficiency, save money and make a contribution to decreasing carbon footprint.

With a means to promote their business to the local area, ReEnergise required various communications material to showcase how their renewable energy offering can make a big difference to homeowners lives, in a simple to understand and professional manner.

Solution

Using the idea of a consultation process with a client, a sketchy, simple and childlike illustrational style was incorporated to aid understanding of this complex subject. Alongside the use of bright colours and plenty of white space this immediately created a friendly and approachable look and feel.

Links

Click here or on the screen
to view the website.

Credit

Designed at Visual Assets.

AA Publishing

Brief

AA Publishing is the UK's biggest travel publisher and one of the top ten worldwide.

The brief was to design and layout a comprehensive trade catalogue, which would be used by the sales team. It needed to encompass and promote each of the titles they produce, using a distinctive theme that works alongside and enhances the AA brand.

Solution

Creating 3D visuals helped to enhance each publication, which used against a horizon line allowed for a true representation of scale against the other books on the page. As a result a variety of layouts were created throughout that enhanced the desirability of each title.

Bold colour coding and dynamic full bleed imagery were used to set the tone for the various categories, whereas icons were used to establish a books specification quickly and compactly.

Credit

Designed at Visual Assets.

Blue Reach Charters

IDENTITY | PRINT | WEBSITE

Brief

Blue Reach Charters provide unique yachting experiences for both corporate and private markets on the south coast. Their objective was to become the south coasts leading luxury catamaran operator.

The brief was to create a premium quality brand identity and static website. In addition to this, a promotional flyer was required for use at the Southampton Boat Show, boasting the two key propositions; Corporate and Romantic charters.

Solution

To encapsulate the luxurious feeling of being on-board, a colour palate of ocean tones and reflective imagery were used. The identity connotes billowing sails as a typographic representation of the name Blue Reach, which in turn creates an unforgettable, modern and premium quality identity.

Links

Click here or on the screen
to view the website.

Credit

Designed at Visual Assets.

Metoc

ADVERTISING CAMPAIGN

Brief

Metoc provide environmental consultancy, engineering and project management services to the energy and utilities sectors. With their aim to become a leading service provider, Metoc needed to appear more professional and knowledgeable to expand their client base.

The brief was to create an advertising campaign for the offshore renewable energy wind farms sector.

Solution

This campaign uses emotive imagery, which represents future generations. Used alongside reflective headers, conveys the long-term benefits of Metoc’s offering and their clients project. The use of children establishes the fragile and vulnerable nature of energy supplies in which Metoc operate.

After a successful initial campaign, Metoc required adverts to be created for two other sectors, water and oil & gas.

Credit

Designed at Visual Assets.

Create a Star

IDENTITY | PRINT

Brief

Sport Haslemere is an independent body that wanted to introduce a new local scheme, to help and support young talented sports stars to achieve success within their chosen sport.

They needed to raise awareness for the scheme, which required us to create a naming convention, identity and communications material to engage and recruit local businesses to become sponsors.

Solution

A professional identity that suggests the feeling of opportunity and excitement to appeal to the young sporting stars themselves. The eroded texture and star shape then lent itself to become a graphic style that could be used across marketing material.

Credit

Designed at Visual Assets.

Pentlow Electronics

BRANDING | web | PRINT

Brief

Pentlow are a small, expert electronic consultancy, which innovatively engineer new and existing electronic components, to create an effective bespoke solution.

With the aim to market themselves to the manufacturing industry, a new brand identity was required, as well as an online environment and appropriate marketing material.

Solution

The incorporation of an electronic symbol within the identity creates a unique, smart and memorable mark, ideal in a crowded market. Keeping the communication material clean and simple and straight talking, aids a clearer understanding of the Pentlow offering, quickly and professionally.

Links

Click here or on the screen
to view the website.

Credit

Designed at Visual Assets.

Haslemere Health Centre

IDENTITY | STATIONERY | INTERNAL & EXTERNAL SIGNAGE

Brief

Haslemere Health Centre is an NHS doctors surgery based in Surrey. Looking to revitalise their appearance and appear more professional they wanted to become ‘the practice you would choose’.

The requirement was to create a brand that was suggestive of their work in the local area. A stationery set and updated internal/external signage was also required.

Solution

The symbolic ‘tree of life’ graphic is indicative of the surrounding rural area, patient care and friendly service offered at the centre. This detailed graphic used on a larger scale created an engaging and inviting appearance.

To improve a patients’ journey within the centre, we addressed reception and waiting areas by creating new signage and wayfinding. As a result of this clear and harmonious solution the centre is more welcoming and relaxing.

Credit

Designed at Visual Assets.

The AA Awards

BRANDING | PRINT

Brief

The AA recognises the success of high-achieving establishments and individuals every year at The AA Hospitality awards. In 2008 The AA celebrated 100 years of this prestigious awards ceremony.

The brief was to create an identity and brand assets for The AA Centenary Awards 2008 incorporating the history behind the event. This was to be applied to the awards programme, invitation and guest list booklet.

Solution

The identity is a commemorative solution that echoes the design of the original AA badge. With a luxurious and rich colour palette and carefully chosen typography the awards literature provides a sophisticated look and feel for this momentous occasion.

Credit

Designed at Visual Assets.

Jacqueline Collection

PRINT | PhOTO DIRECTION

Brief

The Jacqueline Collection is a selection of natural looking wigs designed by the world’s top stylists. Targeted mainly towards the elderly and customers with hair loss, the wigs provide women with a comfortable solution in an uncomfortable situation.

The brief was to produce a 28 page catalogue twice yearly. Photo direction was required for new wig styles and re-shoots of existing styles as well as promotional mailers incorporating the current design.

Solution

With a predominantly elderly market, the catalogue needed to be clear, easy to navigate and understand. Using photography shot against a white backdrop allows for bold colour coding throughout, together with large typography, aids a clear journey through the catalogue.

Credit

Designed at Visual Assets.

RSPCA

IDENTITY | PRINT | MARKETING COMMUNICATIONS

Brief

As part of my final major project at university, I had an open brief, which I had to set.

Choosing a subject close to home, I opted to re-brand a reputable charity. Its current stiff corporate personality lacked the positive work the RSPCA do. I decided to re-create the brands identity and as a means of promoting the fact, created a dog-walking event. This included various communications material and event paraphernalia.

Solution

The RSPCA are heroes to vulnerable, mistreated animals. With this in mind I created an identity that plays on this superhero mentality, whilst keeping their professional appearance. Emphasising the ‘C’ as both a paw print and the word ‘Cruelty’ connects the two subjects together providing instant understanding and styled in a way that provides superhero recognition of the brand. The vibrant colour palette and bold use of brand assets provides a positive, happy and consistent look and feel; reflective of the work they carry out.

Various identitys

Credit

Some designed at Visual Assets.

Profile

Profile

I am an enthusiastic, friendly, loyal and hard working creative designer with over 4 years commercial experience. As a multi-disciplined designer I enjoy working on print and digital design alike. I am highly organised and competent at managing multiple projects at once, whilst applying consistent high quality standards to every project to ensure hard working communications. I strive to produce a successful solution whether independently using my own initiative or working as part of a team.

I graduated from the University College for the Creative Arts Farnham in 2007 with a BA Hons degree in Graphic Communication.

Contact

If you would like to view my CV, please feel free to contact me directly at hannah@hannahsportfolio.com.

Experience

I have been working for Visual Assets who are a branding and communications consultancy since 2007. Here I have worked across a variety of projects for print and digital medias including branding, advertising campaigns, publications, web design and promotional literature, for clients ranging from predominantly B2B to the occasional consumer facing client.

Whilst working at Visual Assets I have used my own initiative and self-motivation to expand my skill set from primarily print based design into the realms of digital media, which I greatly enjoy.

Clients include, The AA, Regus, Siemens, John Lewis, Lloyds TSB.